We started with doing a case study on our own after getting a little introduction on it by our local coordinator Erik Rasmussen. The case study was about the company „Oddlabs“, which is situated in Odense. It is a born global firm and therefore this fit perfectly in our study program....
Afterwards we were visited by Dr. Christian Benne, Associate Professor at University of Southern Denmark who is also the “Honorarkonsul” of Germany. He gave us an impression of his diversified work.
Our day continued with a lecture of Helle Andersen, a professor at the SDU. She taught us different aspects about the Danish welfare system in comparison to the social network of Germany.
At 14.30 o´clock Martin Hannibal Knudsen, a PhD student of the department of Marketing and Management, expanded our knowledge with “A country and/or a region as brand – the ‘halo’ effect”.
Finally we had to work on the presentations for tomorrow.
Today we learned a lot thanks to the expertise of our danish lecturers.
Today we learned a lot thanks to the expertise of our danish lecturers.
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