On our way home...

Today we packed all our bags and were driven to the Syddansk Universitet. There we had the chance to print something out for the presentations of the term papers and to buy something to eat for the long way home. Afterwards the groups prepared their presentations, which they were supposed to held in the bus.
The presentations were about different interesting themes concerning Denmark. Here the topics: "Assessing the Danish Fishing Industry Using Global Value Chain Analysis", "Determinants of the market structure of industry-related services: A case study of the Danish design industry", "Strengths and Weaknesses of the Danish welfare system for Denmark as a Location", "Tourism in Denmark: Assessing Denmark's Approach to Destination Branding", "Demography and Migration and their influences on Denmark as a location" and "Determinants, structure and effects of Clusters:  A case study of the Danish maritime sector".
All the presentations were very informative and they were the results of a good, substantiated work during our stay here in Odense.

We would like to thank everyone who contributed to this great and very interesting week here in Denmark!

Syddansk Universitet

Today another day began in the morning at the University. 
 

We started with doing a case study on our own after getting a little introduction on it by our local coordinator Erik Rasmussen. The case study was about the company „Oddlabs“, which is situated in Odense. It is a born global firm and therefore this fit perfectly in our study program....

Lectures and Project Work

In the morning, we had two lectures at the Syddansk Univesitetet.

The topic of the first lecture was “International Sourcing and Outsourcing- a strategic problem?”, presented by Prof. Dr. Per Servais.

LEGO – Only the best is good enough

Today we had a tour to Billund, to visit the production site of LEGO. First Aksel Krabbe Nielsen  welcomed us and gave us an overview over the company, including the history, the core values, for example Imagination, Creativity, Fun and Learning, and some figures. The family owned company was founded in 1932 and only since the 2^nd generation they produce the nowadays known bricks with the clutch power, which gives them the ability to stick together...

BoConcept

This morning we left our houses at 8:30 to go to the university. There, we had our first lecture held by Erik Rasmussen. We got a first insight of Danish industry and way of doing business and compared it to other countries...

Copenhagen

Yesterday in the evening we experienced a walking tour through Odense guided by Anna and Erik Rasmussen, our local coordinators. There we got an impression about cultural aspects of the city.

We started our Sunday by making a trip to the capital of Denmark, Copenhagen. On our 2 ½ hour busride to Copenhagen we crossed the sea via the “Storebaelt Bridge” which is 7 kilometers long. Also, we had a "Leture on the Road" on Danish Language and learned some important words...

First Impressions

Friday morning, we left the Cooperative State University punctually at 5:30 am. Our first stop was already at 7:00 am at Continental in Babenhausen, which is their biggest production plant. For visiting the first firm during the Summer School we were all in our business dress – first thing there was getting a lab coat for the factory tour though, so we covered up our nice clothes...